Creative Ad Campaigns
For more than a decade, I have worked with brands and agencies on campaign images using light painting and multi-camera capture. I work with the team at Xangle Studio in Montreal and on location. My work includes campaign photography, custom content for print and digital platforms, and image licensing.
What Makes My Creative Campaigns Unique
Light-Painting Photography for Advertising
I use custom-built tools and planned movement to shape light around a subject during a long exposure. The light trails and forms are created during the shoot and captured in-camera.
Technical Innovation
Through Xangle Studio, I use synchronized camera arrays for bullet-time and multi-camera 3D capture, including Gaussian Splatting and Radiance Fields when they suit the brief.
Specialized Campaign Environments
Extreme Location Photography
Some campaigns take us far from a studio. The location shapes how we plan lighting, power, equipment, and crew.
- Desert shoots: Create light forms for automotive campaigns under open skies.
- Mountain shoots: Work with dawn light and high-altitude conditions.
- Cold-weather locations: Adapt equipment and workflow to the temperature and access.
- Urban night scenes: Balance city light with controlled light painting.
Campaign Production Process
From Concept to Delivery
- Brief: Clarify the audience, campaign objective and final formats.
- Pre-visualization: Plan camera positions, light movement and composition, using 3D tools where useful.
- Preparation: Build or adapt tools and camera rigs for the shoot.
- Production: Direct talent and coordinate the technical team; review images with the client on set when needed.
- Finishing: Complete color, compositing and delivery in the agreed formats.
Notable Campaign Highlights
Past work includes campaigns for Audi, Lexus, Apple, Canon, Sony, Oppo, Huawei, Dewar's, Adobe, Intel and HP.
Automotive Excellence
For luxury automotive brands, I've developed a visual language that captures both precision engineering and emotional connection. Light painting reveals the sculptural beauty of vehicle design while creating an aspirational atmosphere that resonates with the viewers.
Technology Brand Storytelling
Tech campaigns require balancing product features with human connection. My work focuses on showing technology as an enabler of creativity, using light as a metaphor for innovation and possibility.
Fashion and Lifestyle Integration
Light painting brings movement and energy to fashion campaigns, creating dynamic frames that showcase both product and personality. The technique adds an editorial quality that elevates brand perception across demographics.
In an era of AI-generated imagery and stock photography, my light-painting technique offers an irreplaceable human touch. This is an authentic in-camera art that gives brands a distinctive visual identity.
Why Partner With Us?
Unique Visual Signature
I adapt the light, tools and camera setup to the subject and campaign needs.
Technical Reliability
More than 500 photo sessions have shaped the workflows, equipment backups and on-set review process I bring to a production.
Collaborative Approach
I work with art directors, producers and brand teams from the initial brief through the shoot and final delivery.
Future-Forward Thinking
I test approaches such as Radiance Fields and computational photography, and use them when they help tell the campaign's story.
Equipment and Technical Capabilities
Available equipment varies by production and includes:
- Multi-camera systems with up to 200 cameras - Custom bullet-time rigs - Portable power for remote locations - Real-time image review and backup systems
Contact me to discuss a campaign, its location, schedule and deliverables.
Eric Pare is an internationally recognized light-painting photographer and creative director based in Montreal, specializing in innovative visual campaigns for global brands. Through his studio Xangle, he continues to push the boundaries of commercial photography through technical innovation and artistic excellence.